BabyLit

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Branding, Design

BabyLit is the bestselling board book series that introduces kids to the world of classic literature. The series, now at 32 titles and counting, has sold over 2 million copies and been published in eleven foreign languages. In addition to being the illustrator of the series, I also developed the brand; creating the logo, the look of the series so that it is instantly recognizable, products and apps.